How to Brief an AI Film Studio (and Get a Better Film)

The best briefs we get are short. They tell us who the film is for, what that person currently believes, what we want them to feel instead, and where it will be watched. Four lines. Everything else is our job.

What slows a project down is aesthetic instruction without intent. 'Make it cinematic' can mean anamorphic flare, a 2.39 crop, a slow push-in or simply better sound — and we'll generate the wrong one confidently. Tell us the feeling and the context; let us argue about the optics.

Reference wisely. Two references with a note on exactly what you're pointing at ('the pacing, not the palette') beats a folder of twenty. Contradictory references are useful too, as long as you say which one wins.

Finally, name the constraints early: the deadline that cannot move, the legal and likeness line, the exec who must approve. Constraints are creative fuel when we get them on day one, and expensive regeneration when they arrive in week three.

Got a film in mind?